Case Study

THE CHALLENGE

DispatchHealth needed to quickly announce a $200 million Series D round of funding at a valuation of $1.7 billion.

THE GOAL

BAM had less than two weeks to announce and quickly put together a strategy and suggested we broaden our outreach beyond our current focus of trade media to secure coverage in national publications. 

THE SOLUTION

BAM identified an embargoed outreach strategy to ensure we met the client’s goal of securing a large quantity of coverage and to ensure we provided our media contacts with plenty of notice. BAM secured interviews prior to the announcement going live and offered exclusive components to secure interest from top outlets. Once the announcement was live, BAM continued to conduct media outreach to health trades, local outlets, and national press.