Case Study

THE CHALLENGE

Embark wanted to continue amplifying its brand awareness and brand preference, especially for its new products launching in 2022. Embark also wanted to work with BAM to strengthen its differentiation as the leading dog genetics brand by leveraging visibility for key spokespeople, including founders and vets on staff, to discuss topics around canine expertise and scientific discoveries. They also sought to identify unique and compelling customer stories to share with the media. 

THE GOAL

Embark looked to PR to help elevate the brand’s visibility and brand preference, especially for its new 2022 products.  

THE APPROACH

BAM’s strategy to enhance Embark’s brand awareness and reputation has hinged on continued positive product coverage in the form of reviews, roundups (best pet gifts, best deals, top holiday gifts, etc.), and user case study stories. BAM has also leveraged new product launches to elevate Embark’s profile as the leading canine genetics brand.