THE CHALLENGE
Epicore Biosystems had a small media footprint before engaging with BAM. Most of their coverage focused on its partners and very little on Epicore and their technology. The company needed to highlight its technology and upcoming partnerships, and get its scientific publications in the press to further establish the company and its executives as thought leaders in the space.
THE GOAL
Epicore Biosystems needed a marketing and PR agency that could revise its current messaging to be more media friendly, followed by a media relations strategy to help increase brand awareness and thought leadership of its founders.
THE SOLUTION
BAM created a 90-day media strategy focused on creating monthly news moments for Epicore and pitching their new partnership announcements. As a result, BAM was able to consistently secure coverage within Epicore’s key trade media verticals (e.g., wearable and health tech). Our media strategy also included creating proactive storylines that aligned with the current news cycle around climate change and how the technology was effective for athletes and industrial workers. We leveraged Epicore’s solutions, partners, compelling metrics, and executive opinions to help drive introductions to key national and top-tier media.
