Evinced is an unparalleled accessibility software company specializing in providing automation to enterprise developers.
Evinced faced lack of awareness from potential customers and wanted to raise awareness to the right solution.
The company aimed to generate media interest to cover the Series A announcement and catapult Evinced ahead of their competitors.
BAM’s solution-driven campaign kicked off a 60-day engagement to announce Evinced’s Series A funding with a goal of 3 total media placements.
BAM’s solution and successful campaign drove massive awareness, helping Fortune 500 companies understand the need for accessibility technology. This awareness of Evinced brought in new leads — leads that had never previously responded to cold outreach.
BAM successfully secured 16 media placements within two months, with feature stories in The Wall Street Journal, TechCrunch, Forbes, VentureBeat, Crunchbase News, and a segment on Cheddar.