Flock Freight is a freight logistics company changing the way freight is shipped with a new mode called shared truckload.
As an innovator in a complex industry where digitization is recent, educating media — even seasoned logistics reporters — would be key to supporting Flock Freight’s media footprint growth and media relations impact.
Flock Freight was looking to command ownership of an industry term and gain share of voice as a challenger from well-known, and established industry giants.
BAM started working with Flock Freight at the start of 2020 and has managed two funding announcements and a successful brand awareness campaign. At kickoff time, the company’s core offering — shared truckload — was a newly-devised term. The industry was prime for this disruption and a new story. The BAM team focused on establishing Flock Freight as an industry change-maker, driving brand awareness among core audiences, and supporting its Series B and subsequent C funding rounds.
"Knowing that we have a partner in BAM, who understands who we are and what we're all about, I know ultimately at the end of the day that the BAM team is in it with me."
In 1 year, the BAM team secured over 80 pieces of coverage, including 10 top tier features for the company’s series C funding announcement. Additionally, of the coverage in 2021, over 90% included Flock Freight’s industry term “shared truckload,” which led to increased SEO.