bam-logo

Case Study

Flock Freight

Flock Freight is a freight logistics company changing the way freight is shipped with a new mode called shared truckload.

THE CHALLENGE

As an innovator in a complex industry where digitization is recent, educating media—even seasoned logistics reporters—would be key to supporting Flock Freight’s media footprint growth and media relations impact. 

THE GOAL

Flock Freight was looking to command ownership of an industry term and gain share of voice as a challenger from well-known, and established industry giants.

THE SOLUTION

BAM started working with Flock Freight at the start of 2020 and has managed two funding announcements and a successful brand awareness campaign. At kickoff time, the company’s core offering—shared truckload—was a newly-devised term. The industry was prime for this disruption and a new story. BAM focused on establishing Flock Freight as an industry change-maker, driving brand awareness among core audiences and supporting its Series B, C, and D announcements, with the latter launching Flock Freight into unicorn status.

80+

placements in 365 days

- JEFF LERNER, VP OF MARKETING | FLOCK FREIGHT

"Knowing that we have a partner in BAM, who understands who we are and what we're all about, I know ultimately at the end of the day that the BAM team is in it with me."

THE RESULTS

Since the start of BAM’s campaign with Flock Freight, BAM has secured over 200 pieces of coverage, including 13 tier-one features for the company’s Series D announcement in October 2021. Additionally, BAM submitted and secured Flock Freight as an Innovator on the TIME100 List of the Most Influential Companies for 2022.

FlockFreight_Clip

Move your

story in th e

right directio n.

Move your story in the right direction.

  • what's
    your
    story