THE CHALLENGE
Howdy came to BAM because they needed support in reshaping their company messaging and overall brand. The company was preparing to officially launch its new name — Howdy — after changing its name twice already. The Howdy team needed support to crystalize their messaging in order to differentiate themselves from competitors in the space, while also leaning into the new name and branding.
THE GOAL
The goal of the campaign was to assist in launching the new company brand in tandem with Howdy’s Series B extension. Before working with BAM, Howdy had announced its Series B four months prior without much fanfare. The team hoped that the name change and additional funding would increase media exposure to connect with their target audience.
THE APPROACH
BAM’s strategy was two-fold. First, the marketing team came in and completed a robust messaging workshop that helped the Howdy team define who they were as a company and the overall story they were trying to convey.
With clear and final messaging in place, the PR team then used that messaging to draft Howdy’s Series B extension press release, as well as kick-off proactive media outreach to HR-focused top-tier reporters and trades.
