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Case Study

inVia Robotics

inVia Robotics provides warehouse automation solutions through its Robotics-as-a-Service platform, which drives productivity without disrupting business operations. 

THE CHALLENGE

Competitors, such as 6 River Systems and Fetch Robotics, overpower the industry and media landscape with large revenue and customer announcements, making it tough to position this startup as a comparable leader. Not to mention the saturation of robot coverage tending more towards the consumer angle that has lead to an embrace of impractical robots (such as Boston Dynamics’ robots doing flips).

THE GOAL

inVia Robotics engaged BAM to increase its brand awareness as an early-stage startup and position its CEO as a thought leader in the industry.

THE SOLUTION

Slow and steady wins the race when it comes to building lasting brand awareness and value in the media for an early-stage startup. BAM focused the beginning of the campaign on relevant robotics and supply chain trade publications, highlighting key competitive advantages and elevating the experienced yet lesser-known CEO as an industry expert. After an initial 6-month focus in trade media, BAM expanded the campaign upon a solid foundation of press coverage to engage technology and top-tier business media, widening inVia’s reach.

66+

Placements in 365 Days

RESULTS FOR INVIA ROBOTICS

Throughout the first year, BAM secured 66 pieces of coverage in robotics/supply chain trade, mainstream, technology, and top-tier business publications.

THE RESULTS

Throughout the first year, BAM secured 66 pieces of coverage in robotics/supply chain trade, mainstream, technology, and top-tier business publications. Through building an initial footprint in the trade media and expanding to top-tier in due time, when the company had more customers on board and news to share, we were able to build and maintain coverage momentum. This effort led to a full feature length story in The Wall Street Journal, which resulted in an inbound sales lead from an NFL football team. Today, inVia Robotics remains consistently included in coverage of competitors, both proactively and organically.

inVia Robotics - Case Study Article

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