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Case Study

inVia Robotics

inVia Robotics provides warehouse automation solutions through its Robotics-as-a-Service platform, which drives productivity without disrupting business operations. 

THE CHALLENGE

Competitors, such as 6 River Systems and Fetch Robotics, overpower the industry and media landscape with large revenue and customer announcements, making it tough to position this startup as a comparable leader. Not to mention the saturation of robot coverage tending more towards the consumer angle that has lead to an embrace of impractical robots (such as Boston Dynamics’ robots doing flips).

THE GOAL

inVia Robotics engaged BAM to increase its brand awareness as an early-stage startup and position its CEO as a thought leader in the industry.

THE SOLUTION

BAM’s approach was centered on generating newsworthy topics by identifying trends within the warehouse/automation industry, as well as newsjacking with expert commentary. BAM worked closely with inVia’s CMO to brainstorm proactive pitch angles on a weekly basis and leverage media relationships to secure bylines, podcast opportunities, and speaking slots. Through our efforts, inVia’s organic media mentions and inbound interview requests increased, helping us fill the valley between company announcements.

200+

Placements in 3 years

10

Speaking opportunities and awards

RESULTS FOR INVIA ROBOTICS

Throughout the first year, BAM secured 66 pieces of coverage in robotics/supply chain trade, mainstream, technology, and top-tier business publications.

THE RESULTS

As one of BAM’s longest standing clients, we’ve had the opportunity to really work closely with inVia to pivot and adjust our campaign as needed over the last 3 years. Since 2018, we’ve secured over 200 placements in both key trades and tier-one mainstream publications, effectively positioning inVia Robotics and the CEO as a leader in the industry. To date, we’ve also secured a total of 10 speaking opportunities and awards.

WSJ_inVia (1)

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