<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2580539425429933&amp;ev=PageView&amp;noscript=1">
BAM_byLLYC-Cropped-for-Web

Case Study

The ISH Food Company

The ISH Food Company is a seed-stage startup creating plant-based seafood for consumers. Shrimpish®, the company’s first product, launched in 2022, and has the taste, the look, and cooks just like the real thing.

THE CHALLENGE

Before working with BAM, ISH had zero media footprint and a very limited marketing team working on brand building. Because their seafood alternative product was only available in restaurants and food service settings, not retail grocery, their target audience was much more niche trade contacts.

The company also had little to no social media footprint since their limited marketing resources were already spread thin building the brand. 

THE GOAL

ISH needed to grow its brand awareness to gain traction amongst restaurants and food service providers. The startup also wanted to begin attracting additional investors for future funding. 

THE SOLUTION

BAM focused on establishing a media foundation by introducing key trades in the plant-based, food service, and sustainability verticals. From there, we built momentum with consistent announcements to show traction and growth as a company. We began by announcing ISH’s seed round of funding via an exclusive in TechCrunch

After we were past the funding announcement, we created strategies to announce a food distribution partnership and a new product launch. Each announcement allowed ISH to have a consistent presence in the media and kept the company top of mind for relevant reporters. 

In addition, BAM worked with ISH to create a LinkedIn brand strategy and write engaging content on a regular basis to amplify the media wins, create buzz, and connect with industry contacts online. BAM focused on LinkedIn over other social channels because it put them in the most direct contact with their target buyers and partners.

59

media placements in 6 months

1,166%

exceeded KPIs in 3 months

29%

increased LinkedIn following in 2 months

ISH CAMPAIGN RESULTS

“BAM is helping us seem bigger than we are. We’re dominating the plant-based food space. We send every press release and article to potential investors and invite them to like the LinkedIn page that you all are helping us build. It’s all working together to build momentum.”

 

— President and COO, The ISH Food Company

THE RESULTS

The end result of the media relations efforts mixed with social media strategy gave ISH a much larger brand reputation. Within six months of working together, BAM was able to secure 59 pieces of coverage for ISH amongst a variety of outlets. Within two months of implementing a new LinkedIn content strategy, the company grew its LinkedIn following by 26%, post impressions by 23%, and increased the average click-through rate per post by 23%.

The COO and President of ISH stated,  “We’re hearing from our network, ‘You guys are everywhere!’ and you’re helping us seem bigger than we are. We’re dominating the plant-based food space. We send every press release and article to potential investors and invite them to like the LinkedIn page that you all are helping us build. It’s all working together to build momentum.”

ISH clips 2023

Move your

story in th e

right directio n.

Move your story in the right direction.

  • what's
    your
    story