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Case Study

itselectric

itselectric is accelerating the adoption of electric vehicles by providing communities with scalable and simple charging solutions that seamlessly integrate into the existing design of urban streets.

 

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THE CHALLENGE

itselectric was ready to announce its first pilot program in Brooklyn, New York with its strategic partner, Hyundai Motors of America. This announcement included a press release and a ribbon-cutting ceremony at the pilot site in Brooklyn. The itselectric team needed to raise awareness of the event and partnership through media outreach and attendance, as well as support onsite to coordinate interviews, organize attendees, and capture content for social. 

THE GOAL

The goal of the ribbon-cutting event in New York was to establish itselectric as the leading solution for EV charging in urban cities. The team wanted media, local officials, and community members to attend to gain a first-hand understanding of itselectrics’ chargers and how they will change the future of EV transportation.

THE APPROACH

BAM’s strategy was two-fold. First, we worked closely with Hyundai’s internal PR team to identify and execute media outreach for the partnership announcement. This included securing an exclusive story with a top-tier outlet. The announcement went live approximately one week before the ribbon-cutting ceremony was scheduled to take place. Once the news was officially live, BAM used the announcement as a timely hook to invite local NYC  media to attend the in-person event. 

SERVICES

19

media placements for partnership announcement

1,566%

Exceeded KPIs

- Tiya Gordon, itselectric co-founder and COO

"BAM took the time to understand our business model, and the story we wanted to tell, and helped us weave that language into a narrative they knew would help achieve these goals.

Alongside this, we internally were working via a partnership with Hyundai for a ribbon-cutting of our technology's first pilot in New York City, a major company milestone for us. BAM provided both media outreach and onsite support. In the end, the event exceeded all expectations and remains a highlight of our first year of operations. itselectric worked with BAM on the comms and execution, plus having our BAM team in New York with us for the actual event was a much-needed comfort. When your PR team feels like an extension of your own team, when it gives you extra 'levers to pull' that’s when the magic happens and that's what we found with BAM.”

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THE RESULTS

As part of the partnership announcement media strategy, BAM secured a featured story on itslectric and its partnership with Hyundai in Forbes, as well as several key EV-focused trade publications.

BAM secured the attendance of five media contacts at the announcement event, including journalists from Brooklyn News 12, CleanTechnica, GreenBiz, The Atlantic, and TIME Magazine. 

Overall, this announcement and event resulted in 19 pieces of BAM-secured coverage for itselectric.

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