THE CHALLENGE
Lin Health had no previous media footprint and was just launching as a company. They faced an uphill battle in the media since the platform was built on new research and utilized treatments that few patients or doctors were familiar with.
THE APPROACH
Lin Health needed to break into the media to enhance visibility among potential new users and educate readers about new research in chronic pain. In addition to securing new users, Lin Health needed to get in front of practitioners who’s patients requested new resources for pain management.
BAM’s media approach hinged on the credibility of Lin’s clinical team and the research Lin was built on. We targeted consumer outlets to offer non-promotional educational advice from Lin’s PhDs to educate readers who suffered from chronic pain. We also shared peer-reviewed research that supported Lin’s model and offered interviews with the researchers who authored the studies.
