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Case Study

MedCrypt

MedCrypt provides data security as a service to medical device OEMs. From medical imaging device, to implantable devices like pacemakers, MedCrypt ensures that devices act only on instructions from trusted sources.

BAM_Vidya Murthy_Medcrypt_2021

THE CHALLENGE

The young startup needed immediate exposure to generate awareness and build credibility as a healthcare, device-first, and proactive-centric security company. 

THE GOAL

MedCrypt wanted to be understood as a game-changer helping medical device companies take a proactive stance toward security and as the business-critical partner protecting device manufacturers from liabilities.

THE SOLUTION

BAM took an education-first approach to highlight MedCrypt’s critical role in securing medical devices and protecting from cybersecurity threats — an issue many are still not yet aware of, as uncovered in direct feedback from reporters. BAM took advantage of newsjacking opportunities to offer quick, bold, and data-driven POVs to the security side of health care. These efforts were supported by a consistent drumbeat of hard company news.

15+

placements in 3 months

RESULTS FOR MEDCRYPT

MedCrypt’s CEO considers BAM to be an “extension of the company, [bringing] tremendous value to [the team’s] marketing efforts that are worth every dollar spent.”

THE RESULTS

Within just the first three months, BAM secured 15+ placements in top tier business, tech, financial, and health care trade media, including features, expert POV quotes, and original bylines.

Key customer prospects took note of the press coverage groundswell, which supported MedCrypt’s bottom line.

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