Pacaso modernizes home co-ownership through its marketplace that makes buying, owning, and selling a second home easy.
Pacaso was preparing to announce their substantial $75M Series B fundraising round which brought the company to unicorn status.
Because Pacaso is creating its own category, outreach required educating the media and the consumer on who they were and how they were different than traditional timeshare vacation homes. BAM worked together with Pacaso to ensure messaging was prepared in advance that easily explained the solution and kept spokespeople aligned on language.
Rather than just leading with the Series B news, our announcement strategy tethered the details of the financing to the company’s fast growth including unicorn status, the hire of new executives, and relevant customer stats. To properly communicate Pacaso’s position as an industry trailblazer, BAM developed key messages and a proactive Q&A that aligned all talking points for use by spokespeople in interviews, as well as written communication with reporters.
With a total of 38 placements published, we more than doubled the number of placements secured from the company’s Series A/launch press executed pre-BAM. This included a mix of features and mentions, meeting our goal of broadcast and regional coverage, in addition to the business and trade outlets. The coverage totaled more than 354M monthly unique views and articles received more than 1,475 engagement touchpoints on Twitter.