Sēkr is a crowdsourced mobile platform with the largest database of free campsites, simplifying the outdoor travel planning experience.
BAM secured an exclusive feature piece in TechCrunch for Sēkr’s seed funding, which reached an audience of 14.5 million. Following the TechCrunch exclusive, BAM secured an additional 6 pieces of coverage around the funding announcement, reaching an audience of 7+ million.
The momentum from the funding announcement laid the groundwork for a solid press footprint in the U.S., allowing BAM to secure a steady cadence of top-tier coverage in the mainstream (ex., Forbes), broadcast (ex., FOX Weather, Cheddar), and relevant trade and national consumer outlets (ex., Skift, Fodors Travel, Green Matters, Out Traveler) for a total of nearly one billion impressions.
The surge in media coverage led Sēkr to its highest website traffic visitor and app download metrics of all-time.
