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Case Study

Stye

Syte is a product discovery platform powered by AI that is used by retailers including Prada, Farfetch, PrettyLittleThing, and SHEIN.

THE CHALLENGE

BAM was tasked with building relationships and securing coverage with top-tier journalists in the U.S. market through an in-person event. At this time, the COVID-19 pandemic had put in-person events on hold for nearly two years.

THE GOAL

In hopes that journalists were ready to get back to client events, the goal was to secure attendance from 6-8 top-tier national and retail journalists, with the long-term goal of those attending to profile Syte and/or include Syte’s products and solutions, data, or insights from the leadership team in relevant national stories. 

THE SOLUTION

BAM curated a private and intimate dinner at Carbone, a trendy hot-spot restaurant in NYC, and invited media to join three executives from the Syte team, including the company’s CEO. We held a prep session with the CEO ahead of time to ensure she would nail messaging points about the company and be prepared to discuss trending industry topics throughout the evening. 

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media placements since November 2020

Through the intimate media dinner, BAM was also able to garner interest in Stye, and eventual coverage, from multiple attendees in the company’s mid-year trends report that went live several weeks post-dinner. 

THE RESULTS

BAM secured eight key journalists from local, trade, and national media publications at the dinner, including journalists from Business of Fashion, Cheddar, FOX Business, Modern Retail, New York Post, and WWD. This intimate, in-person time allowed Syte to build meaningful relationships with attendees and connect on a personal and professional level. We were also able to garner interest, and eventual coverage, from multiple attendees in the company’s mid-year trends report that went live several weeks post-dinner.

stye case study

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