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Case Study

Udacity

Udacity is a global, online talent transformation platform for consumers, businesses, and governments, offering programs and real-world content for job-ready competencies in in-demand technologies across AI, ML, data science, autonomous systems, and cloud computing, among other disciplines. 

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THE CHALLENGE

With several news announcements and industry reports in the pipeline, Udacity needed assistance in highlighting its unique services and further establishing the company and its executives as thought leaders in the technical education sector.

THE GOAL

Establish Udacity as a leading talent transformation platform for enterprises specifically, and elevate its executives as thought leaders on the technical talent gap and in the education technology space. 

THE SOLUTION

BAM spearheaded a media strategy that consistently secured coverage and thought leadership opportunities with national and business media, as well as educational and other key vertical trade publications. This included pitching Udacity news moments as well as creating and placing proactive storylines in the news cycle as national trends and discussions emerged. We leveraged Udacity products, users, compelling metrics, and executive opinions vis contributed content.

SERVICES

21

media placements in 2022

43%

of media coverage in key top-tier publications

623m

impressions

Udacity CAMPAIGN RESULTS

In 2022, BAM secured 21 media placements for Udacity, with 43% of media coverage in key top-tier publications.

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THE RESULTS

To date, BAM has secured feature stories and executive commentary across top-tier publications, including Forbes, Fortune, Insider, Protocol, The Information, Inc., and VentureBeat. This has resulted in over 623m impressions. 

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