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Media Matching Day (MMD)

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What:

BAM created Media Matchmaking Day (MMD) back in 2020 (it was fully online then!) to help our media friends connect with great Founders and startups. It’s a “speed dating” event where Founders and Heads of Marketing meet with top tier media for 10 minutes each. We did our last MMD in NYC in July 2022 with 60+ founders and 50+ top tier media. It was a hit, so we’re bringing it back for 4 rounds in 2023.

Why:

1. Our media friends are looking for potential stories and need an efficient way to source them (and not just from PR people like us).

2. Founders and Heads of Marketing beyond those we represent at BAM like to tell their stories for potential coverage down the road. 

3. We (BAM) love community building and believe MMD is a good way to foster relationships between our media, VC comms/marketing group, and startup community overall.

Where:

Susa Ventures:

660 York St Suite 201, San Francisco, CA 94110

Dates

November 19, 2022:

Nominations for Founders/Heads of Marketing open

December 1, 2022:

Nominations close

December 8, 2022:

Founders/Heads of Marketing notified of acceptance

January 6, 2023

Founders/Heads of Marketing media meetings sent

January 10, 2023:

Media Matchmaking Day

2-Nov-15-2022-05-50-15-5510-PM
HubSpot Video

 

Schedule on January 10, 2023:

8am-8:45am ET:
Founders/Heads of Marketing coffee bar 

8:45am-9:15am ET:
Quick fire media training + dos and don’ts for the day 

9:30am-11:30am ET:
Media Matchmaking rounds 

11:30am-1pm ET:
Grab and go lunch with all media + Founders + Heads of Marketing + VC comms/marketing community who nominated our great group

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FAQs

Should I bring materials, business cards, etc?

We don’t suggest that. Just bring yourself and great energy. All of the reporters will have your one pagers in the Google Drive we are sending along.

What about the media’s contact info? Will I get that after the event?

Yes, we will send the media’s emails to attendees after the event. There is no need to try to get their emails when you sit down with them for 10 minutes.

How do I make a good impression with a reporter?
Be a human is the first suggestion. Your 10 minutes with each shouldn’t be a monologue about how great your company is. Make it a dialogue and be interested in the reporter's work. Secondly, ask how you can be of help and have some ideas! Do you have data, reports, amazing board members, fellow peers, etc that pertain to the reporter’s beat? Share that.
What should I wear? I haven’t been anywhere in 2.5 years!

Business casual is great, but keep your Burning Man vest or short shorts packed up until spring. 

How many rounds of “speed dating” will occur?

There will be 8 rounds between 9:30am ET and 11:30pm ET.

Can I bring my team, my PR person, my dog, etc?
No. Because of space restrictions, we can only have one person per company represented.
What about COVID?

Feel free to wear a mask and participate where you feel comfortable.

What is BAM’s code of conduct for this event? So glad you asked. It is:
· Expect Magic: Sit with a reporter or meet a founder who you may think you have nothing in common with. Who knows where it will lead.

· Greet with Grace: Everyone here is busy, brilliant, and probably Type A. Thank anyone you connect with for their time and attention and give the same.
 
· Relationships, not Transactions: No one wants to get sold to so don’t hawk your company to anyone, including fellow founders. MMD is about making relationships, and relationships take time.
What about the media’s contact info? Will I get that after the event?
Yes, we will send the media’s emails to attendees after the event. There is no need to try to get their emails when you sit down with them for 10 minutes.