Sarah Pekala

Associate Director
Marketing & Innovation


11 Years of Industry Experience


Past Companies/Agencies:
Harvard Business Publishing, Jana (Acquired), BevSpot, CarGurus


Current & Past Notable Clients:

GrowFlow, Xeneta, Brivo, Thomvest Ventures, Train Centric, Mitek Systems, Medvantx, careMESH, Inertia Systems, LifeOmic


Sarah Pekala is the Associate Director of Marketing and Innovation at BAM. She advises B2B, B2C, and B2B2C on marketing initiatives and strategy with a focus on end-to-end attribution. Sarah’s expertise in digital publishing and B2B content marketing strategy for VC-backed startups helps BAM achieve content success for clients in industries such as ad tech, mobile app, hospitality, automotive, and advertising.

Prior to BAM, Sarah was a lead content marketer at CarGurus, where she wrote content and set strategy to build CarGurus’ reputation as a thought leader in automotive marketing best practices. She also served as a marketing lead for two VC-backed startups, focusing on brand building, lead generation, and content. She also has experience marketing for U.S. companies venturing into emerging markets.

Sarah studied English at Northeastern University in Boston, Massachusetts.

Why do stories matter to you?
 Context is EVERYTHING, and stories give us the context we need to understand the world around us — past and present.