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Services

  • PR & Media Relations
  • Marketing Services
  • Data & Insights

PR & Media Relations

A journalist from CNBC said, “if your pitch isn’t coming from a team I know and trust like BAM, I just don’t open it.” Founded by a journalist, BAM knows that relationships are essential to getting stories told. Fortunately, you can benefit from our relationships with media, analysts, influencers, award panelists, and conferences by working with us.

Marketing Services

Marketing is the yin to the PR yang. BAM’s marketing services team consists of former CMOs and heads of marketing who know what it takes to develop data-driven marketing strategies that move the needle. Whether you’re looking for a demand generation program and product launch or content development and data insights, our team is experienced in delivering and executing robust, integrated marketing strategies for B2B, B2C, B2B2C, and D2C companies. We cover it all.

Data & Insights

BAM Insights is our analytical practice focused on uncovering media and marketing insights through scientific methods and sophisticated data analysis. In short, it’s not all about ROI because not all initiatives can produce ROI. We focus on finding the story in the data and the influence it has on your bottom line. Through our suite of tools, techniques, and methodologies, we quantify the business impact of your owned, earned, and paid media. 

  • MEDIA RELATIONS
  • ANALYST RELATIONS
  • MEDIA TRAINING
  • CRISIS MANAGEMENT
  • CORPORATE COMMS
  • AWARDS
  • CONFERENCES & SPEAKING
  • MEDIA RELATIONS
  • ANALYST RELATIONS
  • MEDIA TRAINING
  • CRISIS MANAGEMENT
  • CORPORATE COMMS
  • AWARDS
  • CONFERENCES & SPEAKING

If you listen to How I Built This, the iconic podcast hosted by Guy Raz, you’ll find one distinct trend: every founder Raz interviews mentions a breakout media moment that put his or her brand on the map. With BAM, you’ll have a team who has deep relationships with hundreds of top tier media outlets in order to gain credibility, validation, and trust with your target audiences.

Analysts are just as impactful as journalists. Many of them interact with the media, investors, and financial analysts, which can improve the quality and quantity of your company’s media coverage. Our analyst relationships with Gartner, Forrester, IDC, 451 Research, Frost and Sullivan and more consistently show impact to your buyers’ purchasing decisions, drive investor attention, and define industry trends. 

Once we land you media interviews, our work isn’t done. Acing an interview with a journalist is an art and skill, one that can be perfected with some good ‘ol training. Our team arms you with best practices to handle potential pitfalls, the various media personas you’ll encounter, and how to block, bridge and emphasize points.

We think Ben Franklin said it best: “By failing to prepare, you are preparing to fail.” A leaked employee email, a death of an executive, a security breach, or a public gaff that gets shared on social media are a few of the unanticipated events that can derail a brand’s reputation. Our crisis readiness planning and crisis management services keep your team organized with the right internal plan, external messaging, and response.

Whether you need help coming up with your mission and vision, or handling day-to-day comms with internal and external shareholders, we’ve got it. The trust a management team keeps with its various audiences through transparent and frequent communications is an important part of an overall communications strategy.

Like great media coverage, the best awards help further a brand’s reputation. From CNBC’s Disruptors 50 List to Forbes’ Midas List, we’ve secured hundreds of top tier and niche industry awards for our clients. BAM has the relationships to secure impactful award opportunities to position our clients as the authorities within their markets.

From CES to HIMSS and to SXSW to TED, we’ve been on the ground for our clients and put them on stages around the world. Panels, keynotes, and fireside chats are excellent opportunities to get industry validation, credibility as a thought leader, and additional content for your owned platforms.

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

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Increasing awareness through PR & media relations

Credit Sesame

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

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  • Strategy
  • Playbooks
  • Messaging
  • Content Marketing
  • Influencer Relations
  • Client Kits
  • Social Media
  • Paid Media
  • Email Marketing
  • Lifecycle Marketing
  • Creative Design
  • Photography & Videography
  • Trade Shows
  • Strategy
  • Playbooks
  • Messaging
  • Content Marketing
  • Influencer Relations
  • Client Kits
  • Social Media
  • Paid Media
  • Email Marketing
  • Lifecycle Marketing
  • Creative Design
  • Photography & Videography
  • Trade Shows

The BAM team will provide the client with a custom-tailored plan based on business objectives, business health, customer lifecycle, and market challenges. The goal is to conduct industry research, competitive analyses, understand best practices, assess product/market fit, and highlight both opportunities as well as threats. In doing so, the team will be able to identify key audience segments, value propositions, and funnel milestones for the company to develop the appropriate channel activation, resource management, and budget allocation plans.

At times, our clients have the internal resources to execute on initiatives, but need a bit of help. Our playbooks provide clients with best practices, tools, and tips to kickstart a channel or initiative. Each playbook highlights the building blocks required in order to build a scalable program with long-term success.

Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. This messaging differentiates the company from competitors and can be used for all audiences. Messaging is the foundation of a company’s marketing and PR initiatives. Paid, earned and owned media relate back to the story of the brand, so continuity is key. During our messaging workshops and messaging camps, we help you develop everything from your mission statement and description to your personas and differentiators.

The development of owned content is one of the most cost-effective sources for demand generation and brand awareness. Content allows a client to position themselves as a thought leader and domain expert, which is beneficial for cross-channel marketing promotion and securing earned media with press. From articles and newsletters to white papers and eBooks, our copywriting and content services run the gamut from top-of-the-funnel sales content built for brand awareness to bottom-of-the-funnel collateral focused on nurturing and converting warm leads.

More than $15 billion is expected to be spent on influencer marketing by 2022. Why? Influencers are still having influence. Our influencer campaigns include research and identification of top influencers on Instagram, TikTok, LinkedIn, Snapchat, YouTube, Twitter, and more. We manage the outreach, negotiation, and relations with influencers for your brand.

Sometimes you have all the right materials, but they are in fifty different places. Other times, you know what you need, but you just need to give someone the download, so they can run with it. Enter BAM. We’ll provide you with a folder that has everything you need to put your best foot forward with customers, press, or your general audience. We can help you develop press media kits, customer onboarding kits, social media kits, and more.

Social media marketing shouldn’t just push a company’s agenda — it should connect with an audience and elicit an emotional response. To do this, a company must engage in conversations and address topics relevant to its industry and lend insight and opinions. BAM’s marketing team analyzes our clients’ industries to identify the best platforms to meet their goals. Through targeted social media campaigns, we help our clients communicate effectively on the channels their target influencers use most.

We live in a pay-to-play marketing world, and smart companies are leveraging paid opportunities to supercharge organic content and traffic. In order to bolster your marketing efforts, it’s important to leverage SEM, paid social, and other platforms such as OTT, OOH, TV, Amazon, and radio. Our team will develop, test, manage, and monitor your campaigns while you see an increase in your traffic and leads. We have you covered from inventory and delivery discrepancies to audience targeting and budget reallocation. Let us know your budget and we’ll do the heavy-lifting.

Email is an effective way to engage, nurture, and retain your audience. Whether it’s developing a company newsletter and nurture drip campaign or a referral/loyalty program and transactional notifications, we can help you figure out what emails work best at what time and what frequency for your audience segments.

As your audience moves through the funnel from prospect to customers to advocates, a variety of touchpoints are required. This engagement might start with a paid media campaign layered with content marketing and end with a retargeting email campaign and social media. Our team will help you test, analyze, and activate the appropriate channels to move your customers from acquisition to delight.

Let’s face it. There is only so much you can do with PowerPoint, Canva, or other make-shift design tools. Sometimes, you’re going to need a designer to step to bring your brand to life or at the very least, give you the templates to do so. Whether it’s collateral or social media, lean on our design team to put your best visual foot forward and be the brand leader in your market.

Photos, headshots, videos, commercials, explainer videos, and more help your audience visually engage with your brand. Stock photos just won’t cut it after a while and your audience will want more. With photography and videography, we put a visual face to your brand and provide you with content that is multipurpose. We’ll scope out what your team needs, the most repurposable content, and your timelines, so you can apply your new visual elements to your various marketing channels.

Trade Shows are a unique opportunity for you to come face-to-face with your audience in our digital world. It’s a chance for your team to show their personality, show off your brand, and showcase your products. You don’t have to be just another table with a banner crew at a tradeshow. Let’s think out of the box to make your mark. We can start with booth design or get you an entire team to setup, manage, and breakdown. It’s your show.

Stories >

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
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Launching Pivot Bio out of stealth mode

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Increasing awareness through PR & media relations

Credit Sesame

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

Credit Sesame

Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

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inVia Robotics

Increasing awareness through PR & media relations

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Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

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Credit Sesame

Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

inVia Robotics

Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

InVia

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

Pivot Bio

Pivot
Bio

Launching Pivot Bio out of stealth mode

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

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  • Audits
  • Search Engine Optimization
  • Market Research
  • Competitive Intelligence
  • Audits
  • Search Engine Optimization
  • Market Research
  • Competitive Intelligence

Audits are a survey and analysis of a client’s business health. This may include their product, marketing channels, media exposure, and more. Our goal in conducting an audit is to see where the client is at, understand where they can go, and what are the appropriate channels to activate. Our team can serve as an unbiased, objective third-party to point out areas of improvement for a client’s product’s UI/UX ahead of a launch or point out what landing pages they need in order to capitalize on paid media traffic.

Successful search engine optimization (SEO) goes beyond optimizing your website for search engines. It's an ongoing process that uses strategic content creation to improve online visibility. Through monitoring and data testing, our SEO services are proven to boost organic traffic and convert website visitors into loyal customers. Whether we’re writing unique meta descriptions to increase click-through rates to your site or auditing pages for link errors, our detailed process yields a positive user experience the moment you submit a search engine query.

Everyday you research your competition, your industry, and your audience. The time for research starts to diminish as you spend more time with your investors, hiring your staff, or simply scaling your business. That’s where our BAM Insights team fits in. We do the heavy lifting for you when it comes to research and we’ll take it a step further by diving into your own proprietary as well.

Curious to see how you stack up against your competitors? We’ve got you covered. Our team will take on the work to compare your messaging, branding, website, paid media, content, and more. We’ll tell you where you’re ahead and where you fall behind in comparison to your top competitors.

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Increasing awareness through PR & media relations

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Grabbing market share in a crowded industry

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Move your

story in th e

right directio n.

Move your story in the right direction.

  • what's
    your
    story