Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. When speaking with the media, it's vital that you're able to communicate who your company is, why you matter, and what makes you stand out from the crowd. During our messaging workshops, we work with you to develop the right messaging for the media audience so they can tell the right story on your brand’s behalf.  

The development of owned content is one of the most cost-effective sources for demand generation and brand awareness. Content allows a client to position themselves as a thought leader and domain expert, which is beneficial for cross-channel marketing promotion and securing earned media via press. From blog posts and eBooks, to bylines and case studies, our copywriting and content services run the gamut from top-of-the-funnel sales content built for brand awareness to bottom-of-the-funnel collateral focused on nurturing and converting warm leads.

Social media activity supports the credibility of your brand. A company’s social media presence, when done correctly, indicates that a brand is active and focused on communicating with their audience: customers, stakeholders, influencers, and more.

Our team has extensive experience utilizing these channels and will work with you to develop the package that suits your needs. For some, that could be a comprehensive audit of your channels and a strategic strategy to ensure we're optimizing for your target audiences and KPIs. For others, social media support looks like ongoing copy development to amplify brand announcements and overall awareness. 

Executives can't hide from social media. According to the 2021 MuckRack State of Journalism report, 73% of reporters say that an executive having an active account on social media matters when they are reporting on the company. Having an authoritative person engage in an open forum has a positive effect on the public's relationship with your brand. Executives, we will work with you to establish your personal brand, build a social media strategy that works with your already busy workload, and craft custom content that elevates your profile in your industry.

Establishing a benchmark of awareness, sentiment, and influence of your company is a great way to demonstrate the value and impact of your brand. Engaging in a Brand Health Assessment includes a mix of qualitative and quantitative activities, including stakeholder interviews and analysis of reviews, social listening, and additional digital metrics. The goal of these activities is to obtain honest and critical feedback that culminates into actionable recommendations to provide a lasting impact on your brand, product roadmap, and more.

As HubSpot reports, 86% of businesses use video as a marketing tool. BAM partners with you to recommend video content that will support your needs, develop video scripts for animated or live action video creation, and support the editing process with our vendor partners.