The BAM team will provide the client with a custom-tailored plan based on business objectives, business health, customer lifecycle, and market challenges. The goal is to conduct industry research, competitive analyses, understand best practices, assess product/market fit, and highlight both opportunities as well as threats. In doing so, the team will be able to identify key audience segments, value propositions, and funnel milestones for the company to develop the appropriate channel activation, resource management, and budget allocation plans.
At times, our clients have the internal resources to execute on initiatives, but need a bit of help. Our playbooks provide clients with best practices, tools, and tips to kickstart a channel or initiative. Each playbook highlights the building blocks required in order to build a scalable program with long-term success.
Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. This messaging differentiates the company from competitors and can be used for all audiences. Messaging is the foundation of a company’s marketing and PR initiatives. Paid, earned and owned media relate back to the story of the brand, so continuity is key. During our messaging workshops and messaging camps, we help you develop everything from your mission statement and description to your personas and differentiators.
The development of owned content is one of the most cost-effective sources for demand generation and brand awareness. Content allows a client to position themselves as a thought leader and domain expert, which is beneficial for cross-channel marketing promotion and securing earned media with press. From articles and newsletters to white papers and eBooks, our copywriting and content services run the gamut from top-of-the-funnel sales content built for brand awareness to bottom-of-the-funnel collateral focused on nurturing and converting warm leads.
More than $15 billion is expected to be spent on influencer marketing by 2022. Why? Influencers are still having influence. Our influencer campaigns include research and identification of top influencers on Instagram, TikTok, LinkedIn, Snapchat, YouTube, Twitter, and more. We manage the outreach, negotiation, and relations with influencers for your brand.
Sometimes you have all the right materials, but they are in fifty different places. Other times, you know what you need, but you just need to give someone the download, so they can run with it. Enter BAM. We’ll provide you with a folder that has everything you need to put your best foot forward with customers, press, or your general audience. We can help you develop press media kits, customer onboarding kits, social media kits, and more.
Social media marketing shouldn’t just push a company’s agenda — it should connect with an audience and elicit an emotional response. To do this, a company must engage in conversations and address topics relevant to its industry and lend insight and opinions. BAM’s marketing team analyzes our clients’ industries to identify the best platforms to meet their goals. Through targeted social media campaigns, we help our clients communicate effectively on the channels their target influencers use most.
We live in a pay-to-play marketing world, and smart companies are leveraging paid opportunities to supercharge organic content and traffic. In order to bolster your marketing efforts, it’s important to leverage SEM, paid social, and other platforms such as OTT, OOH, TV, Amazon, and radio. Our team will develop, test, manage, and monitor your campaigns while you see an increase in your traffic and leads. We have you covered from inventory and delivery discrepancies to audience targeting and budget reallocation. Let us know your budget and we’ll do the heavy-lifting.
Email is an effective way to engage, nurture, and retain your audience. Whether it’s developing a company newsletter and nurture drip campaign or a referral/loyalty program and transactional notifications, we can help you figure out what emails work best at what time and what frequency for your audience segments.
As your audience moves through the funnel from prospect to customers to advocates, a variety of touchpoints are required. This engagement might start with a paid media campaign layered with content marketing and end with a retargeting email campaign and social media. Our team will help you test, analyze, and activate the appropriate channels to move your customers from acquisition to delight.
Let’s face it. There is only so much you can do with PowerPoint, Canva, or other make-shift design tools. Sometimes, you’re going to need a designer to step to bring your brand to life or at the very least, give you the templates to do so. Whether it’s collateral or social media, lean on our design team to put your best visual foot forward and be the brand leader in your market.
Photos, headshots, videos, commercials, explainer videos, and more help your audience visually engage with your brand. Stock photos just won’t cut it after a while and your audience will want more. With photography and videography, we put a visual face to your brand and provide you with content that is multipurpose. We’ll scope out what your team needs, the most repurposable content, and your timelines, so you can apply your new visual elements to your various marketing channels.
Trade Shows are a unique opportunity for you to come face-to-face with your audience in our digital world. It’s a chance for your team to show their personality, show off your brand, and showcase your products. You don’t have to be just another table with a banner crew at a tradeshow. Let’s think out of the box to make your mark. We can start with booth design or get you an entire team to setup, manage, and breakdown. It’s your show.
