Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. When speaking with the media, it's vital that you communicate who your company is, why you matter, and what makes you stand out from the crowd. During our messaging workshops, we work with you to develop the right messaging for the media audience so they can tell the right story on your brand’s behalf.
A company's social media presence, when done correctly, indicates that a brand is active and focused on communicating with its audience: customers, stakeholders, influencers, and more.
BAM works with you to develop the package that suits your needs. For some, that could be a comprehensive audit of your channels and a strategic strategy. For others, social media support looks like ongoing copy development to amplify brand announcements and media wins.
Executives can't opt out of social media anymore. Platforms like Twitter and LinkedIn have increasingly become a way for C-suite executives to communicate directly with employees, investors, media, and the public. Executives who are vocal online are seen as more transparent and accessible, which is important for recruiting talent, retaining employees and customers, and creating empathy and affinity for the brand. BAM's marketing experts will work with you to identify your unique voice, create a strategy, and draft content for your social media profile to grow your audience.
The goal of thought leadership is to become recognized as an expert and used as a go-to resource in your field for media opportunities. BAM will work with your key executive(s) to identify areas of unique expertise and write engaging, high-quality thought leadership content that will be pitched for placement in top industry and leading publications.
According to HubSpot, 82% of marketers use content marketing strategies. But you may have the execution resources on staff to create content regularly that complements your media relations strategy. BAM's content experts will get to know your business and partner with you to create written content to support your PR strategy, including short-form blog posts, long-form data reports, and more—we can customize a package for your needs.
The best way to learn a new skill is to do it. BAM's marketing workshops are ideal for teams that want to learn the skills to create their own strategies and execute them internally. Our interactive virtual workshops give you the tools to become a thought leader, start and manage a social media account like a pro, and create an SEO-first content strategy from scratch. BAM can even bring these workshops to you in-person, perfect for your next team retreat.