At times, our clients have the internal resources to execute on initiatives, but need a bit of help. Our playbooks provide clients with best practices, tools, and tips to kickstart a channel or initiative. Each playbook highlights the building blocks required in order to build a scalable program with long-term success.
Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. This messaging differentiates the company from competitors and can be used for all audiences. Messaging is the foundation of a company’s marketing and PR initiatives. Paid, earned and owned media relate back to the story of the brand, so continuity is key. During our messaging workshops and messaging camps, we help you develop everything from your mission statement and description to your personas and differentiators.
The development of owned content is one of the most cost-effective sources for demand generation and brand awareness. Content allows a client to position themselves as a thought leader and domain expert, which is beneficial for cross-channel marketing promotion and securing earned media with press. From blog posts and eBooks, to bylines and case studies, our copywriting and content services run the gamut from top-of-the-funnel sales content built for brand awareness to bottom-of-the-funnel collateral focused on nurturing and converting warm leads.
Social media activity supports the credibility of your brand. A company’s social media presence, when done correctly, indicates that a brand is active and focused on communicating with their audience: customers, stakeholders, influencers, and more. In addition, social media, like a website, is an owned platform. It doesn’t cost anything to place your brand on any social channel platform. BAM will work with you to build a social media strategy and create a steady cadence of original content.
More than $15 billion is expected to be spent on influencer marketing by 2022. Why? Influencers are still having influence. Our influencer campaigns include research and identification of top influencers on Instagram, TikTok, LinkedIn, Snapchat, YouTube, Twitter, and more. We manage the outreach, negotiation, and relations with influencers for your brand.
Sometimes you have all the right materials, but they are in fifty different places. Other times, you know what you need, but you just need to give someone the download, so they can run with it. Enter BAM. We’ll provide you with a folder that has everything you need to put your best foot forward with customers, press, or your general audience. We can help you develop press media kits, customer onboarding kits, social media kits, and more.
We live in a pay-to-play marketing world, and smart companies are leveraging paid opportunities to supercharge organic content and traffic. Sponsored content and paid search can be effective ways to expand your brand's reach, generate more traffic to your website, and move the needle forward on your marketing goals. We work with you to identify the most effective channels to reach your goal audiences and execute successful campaigns.
Executives can't hide from social media. According to the 2021 MuckRack State of Journalism report, 73% of reporters say that an executive having an active account on social media matters when they are reporting on the company. Having an authoritative person engage in an open forum has a positive effect on the public's relationship with your brand. Executives, we will work with you to establish your personal brand, build a social media strategy that works with your already busy workload, and craft custom content that elevates your profile in your industry.
