BAM

PR & Media Relations

A journalist from CNBC said, “if your pitch isn’t coming from a team I know and trust like BAM, I just don’t open it.” Founded by a journalist, BAM knows that relationships are essential to getting stories told. Fortunately, you can benefit from our relationships with media, analysts, influencers, award panelists, and conferences by working with us.

Marketing Services

Marketing is the yin to the PR yang. BAM’s marketing services team consists of former CMOs and heads of marketing who know what it takes to develop data-driven marketing strategies that move the needle. Whether you’re an early stage startup without any internal Marketing support, or a public company with a robust Marketing team, our team is primed to support your needs. We offer Messaging, social media, content, and strategic integrated marketing campaigns for B2B, B2C, B2B2C, and D2C companies. We’re flexible to your needs.

Data & Insights

BAM Insights is our analytical practice focused on uncovering media and marketing insights through scientific methods and sophisticated data analysis. In short, it’s not all about ROI because not all initiatives can produce ROI. We focus on finding the story in the data and the influence it has on your bottom line. Through our suite of tools, techniques, and methodologies, we quantify the business impact of your owned, earned, and paid media.

MEDIA RELATIONS
MEDIA TRAINING
SPEAKING OPPORTUNITIES
AWARDS
CRISIS MANAGEMENT
CORPORATE COMMS
ANALYST RELATIONS
MEDIA DINNERS

If you listen to the iconic podcast, "How I Built This", you’ll find one distinct trend: every founder interviewed mentions a breakout media moment that put his or her brand on the map. With BAM, you’ll have a team who has deep relationships with hundreds of top tier media outlets in order to gain credibility, validation, and trust with your target audiences.

Once we land you media interviews, our work isn’t done. Acing an interview with a journalist is an art and skill, one that can be perfected with some good ‘ol training. Our team arms you with best practices to handle potential pitfalls, the various media personas you’ll encounter, and how to block, bridge and otherwise navigate difficult questions.

From CES to HIMSS and to SXSW to TED, we’ve helped put clients on stages around the world. Panels, keynotes, and fireside chats are excellent opportunities to get industry validation, credibility as a thought leader, and additional content for your owned platforms.

Like great media coverage, the best awards help further a brand’s reputation. From CNBC’s Disruptors 50 List to Forbes’ Midas List, we’ve secured hundreds of top tier and niche industry awards for our clients. BAM has the relationships to secure impactful award opportunities to position our clients as the authorities within their markets.

We think Ben Franklin said it best: “By failing to prepare, you are preparing to fail.” A leaked employee email, a death of an executive, a security breach, or a public gaff that gets shared on social media are a few of the unanticipated events that can derail a brand’s reputation. Our crisis readiness planning and crisis management services keep your team organized with the right internal plan, external messaging, and response.

Whether you need help coming up with your mission and vision, or handling day-to-day comms with internal and external shareholders, we’ve got it. The trust a management team keeps with its various audiences through transparent and frequent communications is an important part of an overall communications strategy.

Analysts are just as impactful as journalists. Many of them interact with the media, investors, and financial analysts, which can improve the quality and quantity of your company’s media coverage. Our analyst relationships with Gartner, Forrester, IDC, 451 Research, Frost and Sullivan and more consistently show impact to your buyers’ purchasing decisions, drive investor attention, and define industry trends.

Good media relations is often all about relationships, and what better way to build authentic connections with media than in small settings over a meal. BAM will handle everything — from media research and outreach, location scouting and menu planning, to readying your team to put your best foot forward in your conversations at the media dinner.

Media Messaging
Content Marketing
Social Media
Executive Thought Leadership
Brand Health Assessment
Video Production

Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. When speaking with the media, it's vital that you're able to communicate who your company is, why you matter, and what makes you stand out from the crowd. During our messaging workshops, we work with you to develop the right messaging for the media audience so they can tell the right story on your brand’s behalf.

The development of owned content is one of the most cost-effective sources for demand generation and brand awareness. Content allows a client to position themselves as a thought leader and domain expert, which is beneficial for cross-channel marketing promotion and securing earned media via press. From blog posts and eBooks, to bylines and case studies, our copywriting and content services run the gamut from top-of-the-funnel sales content built for brand awareness to bottom-of-the-funnel collateral focused on nurturing and converting warm leads.

Social media activity supports the credibility of your brand. A company’s social media presence, when done correctly, indicates that a brand is active and focused on communicating with their audience: customers, stakeholders, influencers, and more.

Our team has extensive experience utilizing these channels and will work with you to develop the package that suits your needs. For some, that could be a comprehensive audit of your channels and a strategic strategy to ensure we're optimizing for your target audiences and KPIs. For others, social media support looks like ongoing copy development to amplify brand announcements and overall awareness.

Executives can't hide from social media. According to the 2021 MuckRack State of Journalism report, 73% of reporters say that an executive having an active account on social media matters when they are reporting on the company. Having an authoritative person engage in an open forum has a positive effect on the public's relationship with your brand. Executives, we will work with you to establish your personal brand, build a social media strategy that works with your already busy workload, and craft custom content that elevates your profile in your industry.

Establishing a benchmark of awareness, sentiment, and influence of your company is a great way to demonstrate the value and impact of your brand. Engaging in a Brand Health Assessment includes a mix of qualitative and quantitative activities, including stakeholder interviews and analysis of reviews, social listening, and additional digital metrics. The goal of these activities is to obtain honest and critical feedback that culminates into actionable recommendations to provide a lasting impact on your brand, product roadmap, and more.

As HubSpot reports, 86% of businesses use video as a marketing tool. BAM partners with you to recommend video content that will support your needs, develop video scripts for animated or live action video creation, and support the editing process with our vendor partners.

Audits
Search Engine Optimization

Audits are a survey and analysis of a company’s business health. This may include their product, marketing channels, media exposure, and more. Our goal in conducting an audit is to see where you're at, understand where you can go, and which appropriate channels to activate to meet goals. Not sure where to begin? We work with you to determine a path forward.

Successful search engine optimization (SEO) goes beyond optimizing your website for search engines. It's an ongoing process that uses strategic content creation to improve online visibility. Through monitoring and data testing, our SEO services are proven to boost organic traffic and convert website visitors into loyal customers. Whether we’re writing unique meta descriptions to increase click-through rates to your site or auditing pages for link errors, our detailed process yields a positive user experience the moment you submit a search engine query.

Services

PR & Media Relations

Marketing Services

Data & Insights

Here’s what our clients are saying about our partnerships and work:

Move your

story in th e

right directio n.

Move your story in the right direction.

BAM STORIES

Contact bam

Get started with BAM

Services

PR & Media Relations

Marketing Services

Data & Insights

Here’s what our clients are saying about our partnerships and work:

Move your

story in th e

right directio n.

Move your story in the right direction.

BAM

BAM STORIES

Contact bam