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Services

  • PR & Media Relations
  • Marketing
  • Human Comms

PR & Media Relations

A journalist from CNBC said, “if your pitch isn’t coming from a team I know and trust like BAM, I just don’t open it.” Founded by a journalist, BAM knows that relationships are essential to getting stories told. Fortunately, you can benefit from our relationships with media, analysts, influencers, award panelists, and conferences by working with us.

Marketing

Marketing is the yin to PR's yang. BAM’s marketing account servicing team consists of former heads of marketing, agency strategists, growth marketers, and comms experts who know how to develop and execute marketing strategies that boost your media coverage. BAM's integrated approach gives your team the marketing brainpower to amplify your earned media coverage to elevate your brand.

Human Comms

With a Glassdoor rating of 4.7 and 97% CEO approval, we know a thing or two about creating a company culture of partnership, collaboration, connection, inclusion, and performance. BAM's People Team provides HR, DEI, and talent consultation to help you build a strong and inclusive culture.

  • MEDIA RELATIONS
  • MEDIA TRAINING
  • SPEAKING OPPORTUNITIES
  • AWARDS
  • CRISIS MANAGEMENT
  • CORPORATE COMMS
  • ANALYST RELATIONS
  • MEDIA DINNERS
  • MEDIA RELATIONS
  • MEDIA TRAINING
  • SPEAKING OPPORTUNITIES
  • AWARDS
  • CRISIS MANAGEMENT
  • CORPORATE COMMS
  • ANALYST RELATIONS
  • MEDIA DINNERS

If you listen to the iconic podcast, "How I Built This", you’ll find one distinct trend: every founder interviewed mentions a breakout media moment that put his or her brand on the map. With BAM, you’ll have a team who has deep relationships with hundreds of top tier media outlets in order to gain credibility, validation, and trust with your target audiences.

Once we land you media interviews, our work isn’t done. Acing an interview with a journalist is an art and skill, one that can be perfected with some good ‘ol training. Our team arms you with best practices to handle potential pitfalls, the various media personas you’ll encounter, and how to block, bridge and otherwise navigate difficult questions.

From CES to HIMSS and to SXSW to TED, we’ve helped put clients on stages around the world. Panels, keynotes, and fireside chats are excellent opportunities to get industry validation, credibility as a thought leader, and additional content for your owned platforms.

Like great media coverage, the best awards help further a brand’s reputation. From CNBC’s Disruptors 50 List to Forbes’ Midas List, we’ve secured hundreds of top tier and niche industry awards for our clients. BAM has the relationships to secure impactful award opportunities to position our clients as the authorities within their markets.

We think Ben Franklin said it best: “By failing to prepare, you are preparing to fail.” A leaked employee email, a death of an executive, a security breach, or a public gaff that gets shared on social media are a few of the unanticipated events that can derail a brand’s reputation. Our crisis readiness planning and crisis management services keep your team organized with the right internal plan, external messaging, and response.

Whether you need help coming up with your mission and vision, or handling day-to-day comms with internal and external shareholders, we’ve got it. The trust a management team keeps with its various audiences through transparent and frequent communications is an important part of an overall communications strategy.

Analysts are just as impactful as journalists. Many of them interact with the media, investors, and financial analysts, which can improve the quality and quantity of your company’s media coverage. Our analyst relationships with Gartner, Forrester, IDC, 451 Research, Frost and Sullivan and more consistently show impact to your buyers’ purchasing decisions, drive investor attention, and define industry trends. 

Good media relations is often all about relationships, and what better way to build authentic connections with media than in small settings over a meal. BAM will handle everything — from media research and outreach, location scouting and menu planning, to readying your team to put your best foot forward in your conversations at the media dinner. 

  • Media Messaging
  • Social Media: Brand
  • Social Media: Executives
  • Thought Leadership
  • Content Development
  • Interactive Workshops
  • Media Messaging
  • Social Media: Brand
  • Social Media: Executives
  • Thought Leadership
  • Content Development
  • Interactive Workshops

Corporate messaging consists of the core story about a company and what it stands for. It’s the purpose and vision that leads your company. When speaking with the media, it's vital that you communicate who your company is, why you matter, and what makes you stand out from the crowd. During our messaging workshops, we work with you to develop the right messaging for the media audience so they can tell the right story on your brand’s behalf.  

A company's social media presence, when done correctly, indicates that a brand is active and focused on communicating with its audience: customers, stakeholders, influencers, and more.

BAM works with you to develop the package that suits your needs. For some, that could be a comprehensive audit of your channels and a strategic strategy. For others, social media support looks like ongoing copy development to amplify brand announcements and media wins.

Executives can't opt out of social media anymore. Platforms like Twitter and LinkedIn have increasingly become a way for C-suite executives to communicate directly with employees, investors, media, and the public. Executives who are vocal online are seen as more transparent and accessible, which is important for recruiting talent, retaining employees and customers, and creating empathy and affinity for the brand. BAM's marketing experts will work with you to identify your unique voice, create a strategy, and draft content for your social media profile to grow your audience.

The goal of thought leadership is to become recognized as an expert and used as a go-to resource in your field for media opportunities. BAM will work with your key executive(s) to identify areas of unique expertise and write engaging, high-quality thought leadership content that will be pitched for placement in top industry and leading publications.

According to HubSpot, 82% of marketers use content marketing strategies. But you may have the execution resources on staff to create content regularly that complements your media relations strategy. BAM's content experts will get to know your business and partner with you to create written content to support your PR strategy, including short-form blog posts, long-form data reports, and more—we can customize a package for your needs.

The best way to learn a new skill is to do it. BAM's marketing workshops are ideal for teams that want to learn the skills to create their own strategies and execute them internally. Our interactive virtual workshops give you the tools to become a thought leader, start and manage a social media account like a pro, and create an SEO-first content strategy from scratch. BAM can even bring these workshops to you in-person, perfect for your next team retreat. 

  • HR Consulting
  • Assessments
  • Employee Engagement Survey
  • DEI Services
  • Talent Acquisition Consulting
  • Headhunting
  • EEO Survey
  • Pay Equity Assessment
  • HR Consulting
  • Assessments
  • Employee Engagement Survey
  • DEI Services
  • Talent Acquisition Consulting
  • Headhunting
  • EEO Survey
  • Pay Equity Assessment

Sometimes you don’t know what you don’t know and need an outside professional's help to clarify your needs, how to prioritize them, and where to start. In 1:1 consulting with BAM’s Head of People, we'll collaborate on a tailored approach to your company’s specific challenges. Our HR consulting starts at a 2-hour minimum and goes up to 6 months.

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The thing about "good" company culture is that it varies from organization to organization. Many elements make up a great culture, from the onboarding process to your benefits/perks to company values. Our team will work with you to evaluate these important elements, identify gaps, and provide an action plan to uplevel your culture.

Want to build trust with your team, drive meaningful change, identify areas of opportunity, shape company culture, benchmark data, and hold leadership accountable?

We’ll help you put together an effective and succinct annual engagement survey that will allow your team to feel heard so you can create meaningful change.

Like company culture, DEI is not a one-size-fits-all strategy. In 2020, BAM committed to embedding DEI into our cultural ethos. BAM went from 28% BIPOC to more than 45% BIPOC in less than 12 months by prioritizing how we searched for and hired talent. Let us help you do the same.

We survey your team to collect meaningful data that will drive action and create a customized action plan that addresses your company's current DEI challenges.

 

BAM understands that finding the right talent is hard. At BAM, our talent acquisition strategy is a people-first approach that is built upon a carefully curated process that businesses can rely on to find the very best fit for their team. From market research to job description optimization to reference checks, we build a custom plan for your business, so you can find your team's new superstar. 

 

 

Hiring in 2023 is difficult (and you’re not alone). We can help you. BAM’s talent team finds the right people via sourcing and lead generation. We’ll be the first stage of the interview process, to ensure we’re presenting you with the top candidates; then, we’ll coach both the prospective employee and you throughout the remainder of the process all the way to closing.

 

 

In 2022, diversity is key. According to McKinsey, ethnically diverse companies are 35% more likely to financially outperform their industry peers. We’ll help you draft a survey that will give you the relevant data you need to understand the demographics of your team, including race, ethnicity, sexual orientation, gender, religion, etc.

 

 

The goal of a pay equity analysis is twofold. First, state and federal governments, media, and legal bodies like the Equal Employment Opportunity Commission are turning their attention to the wage gap more than ever before. Second, a pay equity analysis is a way for leaders to improve the pay situation within their organizations. 

 

 

OUR PROGRAMS

BAM Basics

FOR YOUNG STARTUPS AND FUNDS

BAM Basics gets young startups and funds off the ground with marketing, PR, and HR basics. Your BAM Basics team of one will lay a foundation, depending on your needs, of messaging, media training, HR guidelines, media placements, and more. 

BAM Basics Requirements: 

  • Seed or early Series A status
  • Low KPIs
  • Commitment to increased budget after 12 months
  • $5K per month budget, 6-month minimum

BAMx

SHORT ENGAGEMENTS, BIG IMPACT

BAMx projects are for VCs and startups looking for a team of marketing, PR, HR, and insightful BAMfs to fill in the blanks. Your BAMx team identifies immediate media, HR, and marketing opportunities for tangible news, such as funding announcements or recruiting goals, and executes within 60 to 90 days.

BAMx Requirements: 

  • Specific and time-bound initiatives
  • Quick ramp up
  • Clear KPIs
  • $12K to $25K+ per month budget for 60—90 days

BAM

ONGOING RETAINER

Our regular offering of an ongoing retainer is best suited for startups and VC funds with their sh*t together. Your BAM team of three to six people functions as an internal arm of your comms, marketing, or HR team with daily communication and collaboration.

BAM Retainer Requirements: 

  • Long-term strategy and outlook
  • Clear internal processes
  • At least one fully dedicated comms or marketing lead for BAM to work with
  • $12K to $25K+ per month budget, 6-month minimum

Hear what our clients are saying about working with BAM

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