Webinar: How to Create Content to Support Your Media Relations Program 

Thursday, April 13 at 12 p.m. PT/ 3 p.m. ET

Thought leadership is powerful PR


Writing point-of-view-driven content through bylines or op-eds is an excellent way to earn PR mentions for your brand while growing your thought leadership credibility with the media. But it takes more than writing skills to create a successful thought leadership content piece. In this free, 30-minute webinar, BAM's content lead will share how to create content to support your media relations program.


In this webinar, we’ll cover:
  • - How to create a content strategy that supports an earned media plan

  • - Trades vs. top-tier publications vs. LinkedIn and why the platform matters 

  • - Why sponsored content opportunities are worth it, sometimes

  • - The do's and don'ts of byline writing


Sarah Pekala

Sarah is a Senior Account Director on the Marketing team at BAM. She advises B2B and B2C startups and venture funds on marketing strategy, focusing on media messaging and thought leadership content strategy.

Lauren Grassetti

Lauren Grassetti is the Executive Vice President at BAM. She leads BAM’s account servicing team to ensure its PR programs create a meaningful return. Her experience covers several B2B technology sectors including wireless, marketing technology, education, telecommunications, healthcare, cybersecurity, and IT.

About BAM

BAM is a full-service marketing and communications agency that believes stories move the world. We move stories forward for brands that are defining the future. We are human-first, bi-coastal, media loved, investors ourselves, data-obsessed, marketers at heart, and journalist founded. Named one of Adweek's fastest-growing agencies, we’ve worked with 120+ startups, unicorns, & public companies.

We get it

90% of our clients are startups. We know they need a partner and not another vendor.

We measure

We use robust data to show bottom-line impact. It’s more than ROI and share of voice.

We raise

We’ve helped clients raise $1.5B+ in funding thanks to our network of 500+ venture capitalist partners.