In this week's episode of the Dear BAMf podcast, we speak with Ted Dillon, Director of Marketing at Clean Energy Ventures. Ted advises early-stage advanced energy companies on how to effectively market and communicate with their important customer and stakeholder audiences. Over the past decade, Ted has developed a passion for transforming complex technologies in complex markets into simple, compelling messages and engagement with those who can benefit from these technologies the most. In this episode, Ted answers some tough marketing and PR questions from our listeners, including this one about competitors:
My client's main competitors are consistently in their target trade press outlets and it frustrates me and my client to no end. With that said, this competitor in particular has been steadily building its profile in the press for several years and my client is just dipping their toes into PR now. I know it's going to take some time to increase my client's market share and close the gap. How do I let the client know this without it sounding like an excuse? That's the pushback I've had before. I want to take extreme ownership, but in this case, we're starting at square one and things aren't moving fast enough for our client from their perspective.
Listen now to hear how Ted advises this writer to move forward.
We are all BAMfs (badass motherf*ckers) according to us, but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
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