In this episode of the Dear BAMf podcast, we speak with Victoria Griffin, Communications Manager at Rhia Ventures. Victoria believes that people matter and that listening to every voice is important. She develops business strategies and relationships using her entrepreneurial spirit. In this episode, Victoria answers tough marketing and PR questions from our listeners, including this one about on-set TV interviews.
Dear BAMf,
In two weeks, my client is going to be on a national TV program. It's on set in New York city in and I've done everything to make sure this client is media trained and prepared. She does a consistent job on phone and Zoom interviews. My slight concern is that she'll be on set for the first time and might have nerves kick in.What are some needs to know about being on set that I can pass along?
Listen now to hear how Victoria advises this writer to move forward.
VG: Rhia Ventures is a social impact organization that houses a fund under it's LLC. Our ultimate mission is to create a vibrant U.S. market for sexual reproductive and maternal health. We focus on producing equitable outcomes for women of color, low-income women and others directly affected by systemic inequities.
VG: One of the main things that I'm proud of accomplishing is launching our podcast, P.S. Blossom. It can be hard to measure impact when you are working within a fund because we are working with the companies and they are working with the consumers. Our podcast allows us to directly connect with the consumers.
VG: One of my favorite ways to tell a story is having a storyteller come on, the podcast, that has encountered a specific condition. I will use fibroids as an example, our storyteller comes on and they speak about their direct experience with fibroids from the beginning, middle and end. They also share the statistics and how they appear within them.
What are some needs to know about on-set TV interviews that I can pass along to my client?
VG: I've worked on set as both talent and behind the scenes. Your job is to show up prepared and to trust the process. Remember that the team, the cast and everyone, is there to help you create the best product. Once you get there, treat it like you would any other event. Be mindful of what's going on around you and find a place where you can sit, breathe and prep yourself for being on camera or on stage — trust the process.We are all BAMfs (badass motherf*ckers), but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
Catch our next episode November 1 and subscribe to Dear BAMf on Spotify, YouTube, and Apple Podcasts.