In this episode of the Dear BAMf podcast, we speak with Clare Bennett, Marketing Director at Dcode, where Clare connects the tech industry and government to drive commercial innovation. She has eight years of experience spanning marketing, communications, and editorial. In this episode, Clare answers tough marketing and PR questions from our listeners, including this one about media training.
I love, love the startup I'm at. I'm the head of communications and I'm constantly challenged. The other good news is my startup is heading towards an IPO — most likely, given the recent valuation we just got, plus our CEO's constant sharing of this being the goal. The potential bad news is that the C-suite in place is a bit unpolished. I'm getting sweaty just thinking of having our CTO or CEO on a national business TV appearance. For instance, I have artfully avoided unscripted media ops, like live TV. But as we get closer to this goal, I want to mitigate surprises that could make us look unpolished or worse, foolish, to wall street. Obviously, I can just tell them that all the media training that we've done so far is a must, but we've done that with limited "success." What could I pivot my message to now, if you've ever dealt with this before?
Listen now to hear how Clare advises this writer to move forward.
What caught Clare's attention about Dcode was their all-female C-suite. After explaining her journey of admiring to working at Dcode she unpacked the company's mission saying, "The company's whole shtick is about bringing better emerging tech from the private sector into federal agencies so that the government can better serve Americans." Clare explains how tough of a market government is to get into, but stresses that once you're in, you're in.
"I talked the team into doing a Cameo video," explains Clare. Cameo is a platform where celebrities create custom videos upon request. "It was the actor who plays the character, Russ Hanaman in the HBO show, Silicon Valley, he stayed in character for the video, and it had people in tears," says Clare. It was a fun and proud accomplishment for Clare and the team.
Clare came up with a host of suggestions to help the C-suite in media relations, one being "Hold up the mirror, nothing gets to people more than seeing, or hearing a recording of themselves presenting." She tells the listener to pay attention to the company culture and see what advice aligns best with her C-suite and the company. Clare proposes making things as simple as possible, by asking "What is the one home-based message? Practice bringing responses back to that one line over and over again." For more tips on media, training read, "Media Training 101: Four Tips to Ace Your Next Media Interview."
We are all BAMfs (badass motherf*ckers), but sometimes even BAMfs need help. Dear BAMf is an advice column-style podcast that lets you anonymously hit us with your hardest marketing and PR questions hosted by Founder & CEO of BAM Communications, Beck Bamberger.
Have a difficult PR or marketing situation you can't figure out? Drop us a line at Dear BAMf. Your submission will be entirely anonymous.
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