Here's what we covered.
Or maybe you've had to do damage control for a spokesperson who went off message and revealed sensitive company information. Perhaps you are said spokesperson.
Media training and preparedness is critical for individuals who interface with the media. It ensures spokespeople can clearly and effectively communicate with members of the media, builds confidence, and ensures messages are powerfully delivered. Below are four tips and techniques to help you or your spokesperson ace your next media interview.
Have you ever watched an interview where the interviewee rambles on and on? They’re like a deer in headlights, unable to articulate or communicate key messages. To perfect message delivery, preparation is key. The best spokespeople show up to interviews clear on messaging, in the loop on the reporter’s story angle, and equipped with additional resources that could be useful to the journalist.
A few tips to always remember in advance of any interview:
The interview is the spokesperson’s time to shine. Proper media training ahead of time helps perfect message delivery to ensure spokespeople can clearly deliver key messages to the press for maximum impact and education.
When speaking to journalists, be sure to:
‘Perfecting’ is the art of going the extra mile for journalists. This is how you become a go-to resource for reporters. A few key tips to take note of:
Blocking, bridging, and flagging are techniques a spokesperson can use to navigate hardball questions, manage an interview that's gone off track, and highlight important key messages. Learning how to weave them into conversion takes practice. A few examples of these techniques include:
Sanja Komljenovic of ONA Creative dives into maintaining great client relationships, defining target audiences, and identifying the right marketing strategy amidst COVID-19.
In this episode, Kerry Bennett, Head of Marketing at Upfront Ventures chats with us about the nitty-gritty challenges of PR and marketing when dealing with a CEO's bad reputation.
Danielle McNally of Marie Claire, Spencer Dukoff of Men’s Health, Arianna Davis of OprahMag.com, and Robin Hilmantel of Women’s Health joined us for our latest AMA.
On April 9, we hosted our first Ask Media Anything (AMA) with Salvador Rodriguez of CNBC, Natasha Mascarenhas of TechCrunch, and Laura Mandaro of Forbes.